Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Account Based Marketing (ABM)
Are you feeling like your marketing has become less effective? Like your digital, content, and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics.
Jon Miller, former cofounder of Marketo and CEO at Engagio, will share his new playbook filled with account-based techniques that are working today. Techniques like conditioning the market to your solution and engaging the right accounts at the right time with the right plays. To top it off, he’ll make you groan with some bad dad jokes along the way.
In this session, you’ll learn: