MarketingProfs B2B Forum 2023

Recession-Proof Your B2B Marketing Strategy

October 6 - 9:25am to 10:10am

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Strategy and Planning


Even if your business is strong, your customers are getting nervous. Economic uncertainty, massive layoffs in the tech sector, and energy prices that remain high have buyers bracing for a recession.

Join Samantha Stone to discuss the five actions you should take now to ready your business to survive the ups and downs that are to come.

In this session, you’ll learn:

  • How to prioritize investments with smart segmentation
  • Where to leverage AI content tools to increase productivity
  • How to look for proven ways to reduce buying friction

Samantha Stone

Founder
Unleash Possible

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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