Reimagining Marketing Management and Leadership

In this interactive fireside chat with TrustInsights.ai CEO Katie Robbert and Chief Data Scientist Christopher S. Penn, you’ll learn the story of two different management styles and the impact that effective management and leadership has on outcomes.

Learn how a dynamic duo doubled headcount and tripled revenue in just 18 months – and all the things that went wrong along the way.

As a hybrid session, you’ll have the opportunity to ask questions and participate in conversations all throughout the talk, so bring your toughest marketing management and leadership questions with you.

You’ll learn:

• What the 5P framework is – improve management of teams and marketing operations
• Why people and processes are most neglected, but also most impactful in leadership (and why you’re not addressing those problems!)
• How to diagnose your organization’s issues using the 5P framework and build a roadmap to a better marketing future for your organization