MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Reimagining Marketing Management and Leadership

Day 2 - October 14 - 1:45 pm to 2:30 pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

In this interactive fireside chat with TrustInsights.ai CEO Katie Robbert and Chief Data Scientist Christopher S. Penn, you’ll learn the story of two different management styles and the impact that effective management and leadership has on outcomes.

Learn how a dynamic duo doubled headcount and tripled revenue in just 18 months – and all the things that went wrong along the way.

As a hybrid session, you’ll have the opportunity to ask questions and participate in conversations all throughout the talk, so bring your toughest marketing management and leadership questions with you.

You’ll learn:

  • What the 5P framework is – improve management of teams and marketing operations
  • Why people and processes are most neglected, but also most impactful in leadership (and why you’re not addressing those problems!)
  • How to diagnose your organization’s issues using the 5P framework and build a roadmap to a better marketing future for your organization

Speakers

Christopher S. Penn

Chief Data Scientist
Trust Insights, Inc.

Katie Robbert

Co-founder, CEO
Trust Insights, Inc.

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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