Rewriting the Rules of ABM, Presented by MNTN

Account Based Marketing (ABM) has been around since the 90’s (and yep, there are marketers following that same playbook today). Redefining ABM is long overdue, and marketers who rise to the challenge will reap the benefits. So how can you break free from stale ABM ideas? In this session, Gil Allouche, CEO of Metadata, and Ali Haeri, VP of Marketing at MNTN will discuss why ABM urgently needs to change and the opportunities awaiting those willing to experiment.

You’ll learn:

• Ways to evaluate and elevate your current ABM strategy
• How to integrate Connected TV as an effective ABM channel
• Why experimentation is critical to making this all work