MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Rewriting the Rules of ABM, Presented by MNTN

Day 1 - April 6 - 3:15 pm to 3:50 pm

Pass Type:

Account Based Marketing (ABM) has been around since the 90’s (and yep, there are marketers following that same playbook today). Redefining ABM is long overdue, and marketers who rise to the challenge will reap the benefits. So how can you break free from stale ABM ideas? In this session, Gil Allouche, CEO of Metadata, and Ali Haeri, VP of Marketing at MNTN will discuss why ABM urgently needs to change and the opportunities awaiting those willing to experiment.

You’ll learn:

  • Ways to evaluate and elevate your current ABM strategy
  • How to integrate Connected TV as an effective ABM channel
  • Why experimentation is critical to making this all work

Speakers

Gil Allouche

CEO
Metadata

Ali Haeri

VP of Marketing
MNTN

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
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MarketingProfs B2B Forum

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