MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Rewriting the Rules of ABM, Presented by MNTN

Account Based Marketing (ABM) has been around since the 90’s (and yep, there are marketers following that same playbook today). Redefining ABM is long overdue, and marketers who rise to the challenge will reap the benefits. So how can you break free from stale ABM ideas? In this session, Gil Allouche, CEO of Metadata, and Ali Haeri, VP of Marketing at MNTN will discuss why ABM urgently needs to change and the opportunities awaiting those willing to experiment.

You’ll learn:

  • Ways to evaluate and elevate your current ABM strategy
  • How to integrate Connected TV as an effective ABM channel
  • Why experimentation is critical to making this all work

Speakers

Gil Allouche

CEO
Metadata

Ali Haeri

VP of Marketing
MNTN

Sponsors That Change the Game

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Gold

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MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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