Rise of the Internal Influencer

Internal influencers have emerged as essential organic growth drivers for B2B companies. They know the product, customer, and industry—and they often already have a devoted following.

Join Ashley Faus and Devin Bramhall to learn how to increase the impact of your marketing by incorporating internal influencers into your marketing strategy.

In this session, you’ll learn:

• A holistic approach to the creator ecosystem, and where internal influencers fit into the marketing mix
• How to take your subject matter experts from internal influencers to external influencers
• Strategy, tools, and metrics to help internal influencers drive business impact