MarketingProfs B2B Forum 2023

[Roll Up Your Sleeves] 5 Steps For Creating a Truly Useful Content Style Guide That Makes Your Brand Shine

October 5 - 4:05pm to 4:50pm

Pass Type: All Access Pass, Conference Only Pass

Session Type: Roll Up Your Sleeves

Session Topic: Content Marketing


Regardless of if you’re a team of 1 or 100, content style guidelines are an essential asset that will help you strengthen your branding and accelerate your content creation—especially when working with external content creators.

Join Erika Heald to learn how to create a brand content style guide that helps your writers create better, on-brand content faster, including what to include in your guidelines and how to ensure their adoption.

In this session, you’ll learn:

  • 18 core elements of an effective content style guide (including a free template) and how they help your team
  • Strategies for sharing your content style guides to ensure consistent use of them
  • How to refine your style guide and create healthy feedback loops with writers

Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and get it done! (Note: Actually rolling up your sleeves is optional.)

Erika Heald

Founder
Erika Heald Marketing Consulting

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