Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Content Marketing
Regardless of if you’re a team of 1 or 100, content style guidelines are an essential asset that will help you strengthen your branding and accelerate your content creation—especially when working with external content creators.
Join Erika Heald to learn how to create a brand content style guide that helps your writers create better, on-brand content faster, including what to include in your guidelines and how to ensure their adoption.
In this session, you’ll learn:
Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and get it done! (Note: Actually rolling up your sleeves is optional.)