Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Branding, Content Marketing
Core to the success of a world-class demand generation strategy is understanding how to track and interpret behavior. Lead behavior gives you everything you need to create a strategy that gets higher engagement, better conversion rates, and longer customer lifetime value.
Leads tell us what they’re interested in, what’s a problem, and how ready they are to buy with their behavior. But in order to track behavior… you must design for behavior.
Join us in this hands-on session where you’ll learn why behavior is important, how to map out behavior intent, and how to design for data anchors… the key to your success!
You’ll leave with a deep understanding of consumer behavior, an intent plan, and a plan for behavioral segmentation and their triggers!
Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and to get it done! (Note: Actually rolling up your sleeves is optional.)