MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

[Roll Up Your Sleeves] Behavioral Design for Demand Generation

Day 2 - October 14 - 1:45 pm to 2:30 pm

Pass Type: All Access Pass, Conference Only Pass

Core to the success of a world-class demand generation strategy is understanding how to track and interpret behavior. Lead behavior gives you everything you need to create a strategy that gets higher engagement, better conversion rates, and longer customer lifetime value.

Leads tell us what they’re interested in, what’s a problem, and how ready they are to buy with their behavior. But in order to track behavior… you must design for behavior.

Join us in this hands-on session where you’ll learn why behavior is important, how to map out behavior intent, and how to design for data anchors… the key to your success!

You’ll leave with a deep understanding of consumer behavior, an intent plan, and a plan for behavioral segmentation and their triggers!


Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and to get it done! (Note: Actually rolling up your sleeves is optional.)

Speaker

Kenda Macdonald

Founder
Automation Ninjas

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

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*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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