[Roll Up Your Sleeves] Creating Content to Bust Biases and Convert

Psychology and neuroscience are shining an illuminating light into why your marketing isn’t as effective as you’d like it to be—brains are pesky machines that cause errors in decision-making and ruin your conversions!

Join Automation Ninjas founder Kenda Macdonald in this hands-on session to discover the 4 different areas in which your consumers will be suffering with cognitive bias, and where your marketing is going to struggle. She’ll guide you through the types of content you can create to help your audience beat their biases, and how you can increase your conversion rates. Leave with a worksheet full of ideas and examples ranging from generating leads, nurturing, through sales enablement and fulfilment.

In this session, you’ll learn:

• How to spot areas in which bias will impact your conversions
• What content to create to truly help your audience
• How to support your demand generation and conversion with behaviorally intelligent content

Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and get it done! (Note: Actually rolling up your sleeves is optional.)

Seats are limited to 32 attendees for these sessions and are first come, first-served. Here’s how to secure your seat.

1. Get your All-Access or Conference Only Pass (available for in-person experiences only)
2. Add this session to your schedule in the event app beginning September 20