[Roll Up Your Sleeves] Cut the BS: B2B Influencer Marketing Strategies That Actually Work

The B2B influencer marketing industry is becoming increasingly saturated. Fortunately for you, even though other brands are dipping their toes in the proverbial water, there are few brands implementing strategies that actually drive results around the business outcomes that matter most.

In this session, we’ll strip out the vanity metrics, small-scale tests, and other BS that gets in the way of making the case for B2B influencer marketing and building a scalable, successful program that drives results.

You’ll hear tales from the trenches and wisdom accumulated from working on some of the best programs from the past decade, as well as examples of those programs.

In this session, you’ll learn:

• How to map content tactics to objectives
• What to do to gain stakeholder buy-in
• Steps to build your influencer marketing blueprint

Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and get it done! (Note: Actually rolling up your sleeves is optional.)

Seats are limited to 32 attendees for these sessions and are first come, first-served. Here’s how to secure your seat.

1. Get your All-Access or Conference Only Pass (available for in-person experiences only)
2. Add this session to your schedule in the event app beginning September 20