MarketingProfs B2B Forum 2023

[Roll Up Your Sleeves] LinkedIn Ads Pitfalls: How to Double Your Ad Performance

October 5 - 11:40am to 12:25pm

Pass Type: All Access Pass, Conference Only Pass

Session Type: Roll Up Your Sleeves

Session Topic: Social Media


LinkedIn Ads feature unparalleled targeting for B2B companies, but we pay a significant premium for access to that audience.

Join AJ Wilcox, founder and CEO of B2Linked, to dive into the advanced tips/tricks/strategies to building a better pipeline at significantly lower costs, the pitfalls that are sucking your performance dry, and the benchmarks for ad performance that will ensure you’re staying ahead of your competition.

In this session, you’ll learn:

  • The optimal bidding model to get the cheapest traffic for each ad format
  • Bulletproof ABM targeting you can set up today
  • Optimal account setup for easier reporting, management, and A/B testing

Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and get it done! (Note: Actually rolling up your sleeves is optional.)

Seats are limited to 32 attendees for these sessions and are first come, first-served. Here’s how to secure your seat.

  1. Get your All-Access or Conference Only Pass (available for in-person experiences only)
  2. Add this session to your schedule in the event app beginning September 20
AJ Wilcox

AJ Wilcox

Host, LinkedIn Ads Show Podcast
CEO, B2Linked.com

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