MarketingProfs B2B Forum 2023

[Roll-Up Your Sleeves] Mastering the Art of Cultivating an Engaged Private Community: A Step-By-Step Guide

October 5 - 5:00pm to 5:45pm

Pass Type: All Access Pass, Conference Only Pass

Session Type: Roll Up Your Sleeves

Session Topic: Influencer Marketing


Most B2B marketers participate in at least one private online community, and if asked, they’d likely express the positive impact it’s had on them, both personally and professionally. So why don’t we see more B2B brands managing their own communities? The truth is that many companies have overlooked the benefits and positive impact managing a separate branded private community can deliver.

Join Justin Levy for a discussion on the impact of managing a B2B community. He’ll show you examples of B2B communities and will dive deep (case study!) into how Demandbase launched Revenue Circle, a successful private community for senior executives in marketing or sales roles.

In this session, you’ll learn:

  • Why your company should launch a private community
  • How to drive ongoing value for your community
  • Tips to drive community engagement and metrics that you should monitor

Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and get it done! (Note: Actually rolling up your sleeves is optional.)

Seats are limited to 32 attendees for these sessions and are first come, first-served. Here’s how to secure your seat.

  1. Get your All-Access or Conference Only Pass (available for in-person experiences only)
  2. Add this session to your schedule in the event app beginning September 20

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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