MarketingProfs B2B Forum 2023

[Roll Up Your Sleeves] Playing Favorites: Inside the Development Process of Shows (Podcasts and Video) Audiences Adore

October 6 - 1:35pm to 2:20pm

Pass Type: All Access Pass, Conference Only Pass

Session Type: Roll Up Your Sleeves

Session Topic: Content Marketing

Every day, your audience looks for reasons to drop or avoid adding YOUR podcast or video series. When the world’s biggest celebrities, brightest minds, and most inspiring storytellers all create shows too, how do we ensure we get into our audience’s rotation—and stay there?

The good news is that although our podcasts and video series have to compete with the best, we don’t need to BE the best to ensure we make the cut. We need to be something else—their favorite.

In this surprising, practical talk, author and podcaster Jay Acunzo will take you inside the process for crafting original and beloved shows that get results.

From his award-winning podcast Unthinkable to his work developing shows for brands like Salesforce, GoDaddy, Wistia, and Drift, Jay has learned how B2B marketers can compete on their resourcefulness, not by magically adding more resources.

In this session, you will learn:

  • How to develop a show in real-time with Jay
  • The #1 reason B2B shows fail
  • The most important question to ask to differentiate your ideas
  • A framework you can immediately apply to pressure-test your show
  • A process to launch or improve your show so it can ONLY come from you

Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and get it done! (Note: Actually rolling up your sleeves is optional.)

Seats are limited to 32 attendees for these sessions and are first come, first-served. Here’s how to secure your seat.

  1. Get your All-Access or Conference Only Pass (available for in-person experiences only)
  2. Add this session to your schedule in the event app beginning September 20

Sponsors That Change the Game








American Marketing Association
Rep Cap

Follow #MPB2B on Social

MarketingProfs B2B Forum

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: | (866) 557-9625