Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Content Marketing
Every day, your audience looks for reasons to drop or avoid adding YOUR podcast or video series. When the world’s biggest celebrities, brightest minds, and most inspiring storytellers all create shows too, how do we ensure we get into our audience’s rotation—and stay there?
The good news is that although our podcasts and video series have to compete with the best, we don’t need to BE the best to ensure we make the cut. We need to be something else—their favorite.
In this surprising, practical talk, author and podcaster Jay Acunzo will take you inside the process for crafting original and beloved shows that get results.
From his award-winning podcast Unthinkable to his work developing shows for brands like Salesforce, GoDaddy, Wistia, and Drift, Jay has learned how B2B marketers can compete on their resourcefulness, not by magically adding more resources.
In this session, you will learn:
Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and get it done! (Note: Actually rolling up your sleeves is optional.)
Seats are limited to 32 attendees for these sessions and are first come, first-served. Here’s how to secure your seat.