[Roll Up Your Sleeves] Video Strategy: Creating a Plan for B2B Video Success

As a B2B marketer, you know how important video is these days—but, there’s a problem. Content Marketing Institute research shows 85% of marketers say they get average to below average results from their videos. They need a better plan.

Three-time Emmy winner and bestselling author Tony Gnau will show you how to work video into your overall marketing strategy, and he’ll use audience participation to create a plan for all of your videos. Together, the audience will help each other build a plan right then and there!

In this session, you’ll learn:

• How video fits into your B2B marketing funnel/flywheel
• The #1 mistake B2B marketers make with video
• The questions to ask before you produce any video

Roll Up Your Sleeves sessions give you a hyper-focused, deep dive into a specific task. You’ll walk away with a step-by-step action plan—making you instantly more capable when you get back to your office. Come prepared to participate and get it done! (Note: Actually rolling up your sleeves is optional.)

Seats are limited to 32 attendees for these sessions and are first come, first-served. Here’s how to secure your seat.

1. Get your All-Access or Conference Only Pass (available for in-person experiences only)
2. Add this session to your schedule in the event app beginning September 20