MarketingProfs B2B Forum 2023

Scrappy B2B Marketing: Smarter Digital Marketing for Businesses Big and Small

Day 1 - April 6 - 1:40pm to 2:15pm

Pass Type:

Session Type:

Session Topic: Branding, Content Marketing, Metrics and Measurement


When it comes to marketing, it’s the best of times and the worst of times. We’re able to reach more people, build personal relationships, and deliver real value to our customers through our marketing. But budgets are tighter than ever and we’re constantly distracted by all the shiny new things coming at us. So what to do? Get scrappy. During this myth-busting talk, you’ll discover how B2B brands of all sizes can get scrappy and do more with less.

You’ll learn:

  • How to create a scrappy marketing strategy grounded in solid business objectives
  • Four easy-to-employ hacks for simplifying your content marketing
  • Which metrics matter when it comes to social media and digital marketing and how to use them



Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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