The Scrappy Brand’s Guide to What’s Next (and What to Do About It)

While marketing is changing more rapidly than ever, the one thing B2B marketers can’t afford to do is EVERYTHING. But how can you know what’s both new and worth your brand’s limited time and resources?

Pulling on the latest expert interviews from the popular On Brand podcast, this forward-looking (yet practical), tactical talk takes a look at the latest trends that need to be on your B2B marketing radar, what they mean, and, most importantly, what you can do to be ready for them.

You’ll learn:

• What’s changing in how we connect with customers and what this means for your big-picture marketing strategy
• A scrappy framework for determining which trends to adopt and implement, and an action plan for how to tackle this work moving forward
• About the latest trends and how to share them with others internally and beyond