Preparing For the Next Generation of B2B Marketing-Driven Experiences, Presented by Demand Spring

Today’s marketing-driven experiences are relatively static and one-way. With the evolution and focus on generative AI and growing buyer expectations, dynamic B2B marketing experiences once only talked about are becoming a reality.

Join Matt Roberts, CEO of Demand Spring, and learn about the actions B2B marketers need to take today to prepare for and deliver the next generation of marketing-driven experiences, including how to communicate with and influence your executive team.

In this session, you’ll learn:

• About the changing dynamics in B2B marketing today
• What’s driving this change
• The investments and changes needed to win in this new world
• How to influence executives to make the needed Investments