MarketingProfs B2B Forum 2023

Preparing For the Next Generation of B2B Marketing-Driven Experiences, Presented by Demand Spring

October 6 - 10:40am to 11:25am

Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Strategy and Planning


Today’s marketing-driven experiences are relatively static and one-way. With the evolution and focus on generative AI and growing buyer expectations, dynamic B2B marketing experiences once only talked about are becoming a reality.

Join Matt Roberts, CEO of Demand Spring, and learn about the actions B2B marketers need to take today to prepare for and deliver the next generation of marketing-driven experiences, including how to communicate with and influence your executive team.

In this session, you’ll learn:

  • About the changing dynamics in B2B marketing today
  • What’s driving this change
  • The investments and changes needed to win in this new world
  • How to influence executives to make the needed Investments

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

Follow #MPB2B on Social

MarketingProfs B2B Forum

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625