MarketingProfs B2B Forum 2023

Fresh Take: Webinars as a Pipeline Accelerator, Presented by Hubilo

October 6 - 10:40am to 11:25am

Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Event Marketing


According to a 2023 Forrester Survey, 79% of marketers emphasize customer understanding in events and webinars, yet 64% struggle to utilize insights to impact pipeline.

An array of new tools promise to help the modern marketer grow new revenue, gain insights, and improve ROI. What if you could turn to trusted solutions—webinars and events—to achieve these goals instead?

Engagement, lead generation, attendee data, and branded content are what marketers know and love about webinars. But what they’re missing is the ROI.

Join this team of experts from Forrester and Hubilo as they help event, field, and demand marketers go beyond event-centric execution and measurement. Uncover how to maximize your webinar and event platform’s full-funnel impact, from opportunity attribution to accelerating deals and wins.

In this session, you’ll learn:

  • How marketers can overcome the challenges that prevent them from reaching event goals
  • Ways to rethink webinars and events to support nurture efforts in a more automated and personalized way
  • How event platforms drive value across the entire customer lifecycle and deliver proof of ROI

Laura Ramos

Vice President, Principal Analyst
Forrester Research

Erik Newton

CMO
Hubilo

Kathleen Timbol-Abdeen

Director of Product and Field Marketing
Hubilo

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