MarketingProfs B2B Forum 2023

Shifting a Traditional Marketer Mindset in the Time of AI

October 6 - 1:35pm to 2:20pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Artificial Intelligence


Our marketing and journalism educations taught us the craft of writing, storytelling, research, and editing. We’ve honed our abilities, found our voice, and built our consistent presence. Then generative AI comes knocking, and our world turns upside down. How do we take advantage of what artificial intelligence has to offer us while still maintaining the pride we have in our storytelling? How can we reconcile the feelings of time saved and projects scaling faster and more successfully with the nagging feeling that we’re doing something wrong by using intelligent technology to aid us in our work?

After 25+ years in marketing and advertising, Cathy has spent the last 25+ months slowly augmenting more and more of her work with the use of AI-powered technology, leaving more time for human connection and creativity.

In this session, you’ll learn:

  • How to understand the world of opportunities AI provides to marketing and business
  • Three real use cases of AI augmenting a traditional marketer’s day
  • How to look beyond ChatGPT and the shiny trending technologies
  • Tools and resources you can use to identify places where AI may be able to assist you, and places where you don’t want AI to touch (and that’s OK)

Cathy McPhillips

Chief Growth Officer
Marketing AI Institute

Sponsors That Change the Game

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Knak

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Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
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