Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence
Our marketing and journalism educations taught us the craft of writing, storytelling, research, and editing. We’ve honed our abilities, found our voice, and built our consistent presence. Then generative AI comes knocking, and our world turns upside down. How do we take advantage of what artificial intelligence has to offer us while still maintaining the pride we have in our storytelling? How can we reconcile the feelings of time saved and projects scaling faster and more successfully with the nagging feeling that we’re doing something wrong by using intelligent technology to aid us in our work?
After 25+ years in marketing and advertising, Cathy has spent the last 25+ months slowly augmenting more and more of her work with the use of AI-powered technology, leaving more time for human connection and creativity.
In this session, you’ll learn: