MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Empower Your Marketing With Private Social Media Communities

Day 1 - October 13 - 11:55 am to 12:40 pm

Pass Type: All Access Pass, Conference Only Pass, Live Stream Pass

Private social media communities like Slack and Discord have enormous impact on audience and customer retention, delight, and conversion. But most marketers don’t know how to use them or what to do to make them work for their marketing.

Join Trust Insights Chief Data Scientist, Christopher S. Penn, for an eye-opening talk about private social media communities and how they can power your marketing efforts, including lessons learned from administering Analytics for Marketers, one of the largest B2B marketing communities on Slack.

You’ll learn:

  • What private social media communities are and which platforms to consider based on your audience

  • Why private social media communities easily beat public social media for marketing performance H

  • How to successfully administer a private social media community for your brand


Christopher S. Penn

Chief Data Scientist
Trust Insights, Inc.

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