Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type:
Session Topic: Content Marketing, Customer Experience
Private social media communities like Slack and Discord have enormous impact on audience and customer retention, delight, and conversion. But most marketers don’t know how to use them or what to do to make them work for their marketing.
Join Trust Insights Chief Data Scientist, Christopher S. Penn, for an eye-opening talk about private social media communities and how they can power your marketing efforts, including lessons learned from administering Analytics for Marketers, one of the largest B2B marketing communities on Slack.
You’ll learn:
What private social media communities are and which platforms to consider based on your audience
Why private social media communities easily beat public social media for marketing performance
How to successfully administer a private social media community for your brand
