How to Navigate the New Normal: When Social Movements + Marketing Collide

How do we navigate this strange age of “woke-washed” marketing?

In this session, we’ll reconsider the role brands play in aligning with consumers on shared values. We’ll examine brand actions that help social movements, and those that pander. We’ll share what marketers can do to protect both brand reputation and the social movements we want to support. Most importantly, we’ll explore the unseen impact of performative brand allyship in a time of femvertising, rainbow-washing, and other ways marketing has collided with social movements.

It’s a weird new normal, but it’s also a fantastic opportunity for change.

You’ll learn:

• How to consider the risks and opportunities of engaging in social movements as a brand steward
• The most common, unseen risks of performative allyship in marketing
• What social movements need now from corporate allies