MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

How to Navigate the New Normal: When Social Movements + Marketing Collide

Day 2 - October 14 - 3:00 pm to 3:45 pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

How do we navigate this strange age of “woke-washed” marketing?

In this session, we’ll reconsider the role brands play in aligning with consumers on shared values. We’ll examine brand actions that help social movements, and those that pander. We’ll share what marketers can do to protect both brand reputation and the social movements we want to support. Most importantly, we’ll explore the unseen impact of performative brand allyship in a time of femvertising, rainbow-washing, and other ways marketing has collided with social movements.

It’s a weird new normal, but it’s also a fantastic opportunity for change.

You’ll learn:

  • How to consider the risks and opportunities of engaging in social movements as a brand steward
  • The most common, unseen risks of performative allyship in marketing
  • What social movements need now from corporate allies

Speaker

Katie Martell

Katie Martell

Creator
Woke-Washed

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*2023 IN-PERSON Terms, Conditions, and Cancellation Policy 

*2023 IN-PERSON 2023 Health & Safety

*2023 IN-PERSON & Online Code of Conduct

 

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