Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence
Organizations are adopting generative AI in a big way. You know it’ll add a ton of value in your business, but where do you start?
Join Alaura Weaver for a non-salesy, real-world look at how marketing leaders are adopting generative AI, their top use cases, business case strategies, success metrics, and pitfalls to avoid.
In this session, you’ll learn: