MarketingProfs B2B Forum 2023

Real-World AI Use Cases to Accelerate Content and Drive ROI, Presented by Writer

October 5 - 1:55pm to 2:40pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Artificial Intelligence


Organizations are adopting generative AI in a big way. You know it’ll add a ton of value in your business, but where do you start?

Join Alaura Weaver for a non-salesy, real-world look at how marketing leaders are adopting generative AI, their top use cases, business case strategies, success metrics, and pitfalls to avoid.

In this session, you’ll learn:

  • Key marketing use cases and what the output looks like
  • Success criteria and KPIs
  • Must-haves for your business case
  • Pitfalls and snafus

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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