Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Keynote
Session Topic:
We’re watching it happen.
Automation is running rampant. Creativity is being outsourced to agencies. AI is lurking around the corner. B2B Marketers are being pushed and prodded to conform with scoring & forms & templates & workflows.
A gazillion tools and platforms exist to help us better connect with buyers–and more are on the way. But the question is: Are they really getting us where we need to be? Is there a better way?
YES THERE IS!
The key to better connecting with buyers is to rediscover our roots (and Marketing’s origin story). The game-changer is being more creative (in creative ways!) to truly engage our audiences, and to capture their hearts.
Are you thinking… yeah but… I’m not creative!
Pierce Ujjainwalla is here to dispel that myth. You ARE creative. The truth is that everybody can be creative – especially in B2B, where a tiny bit of creative elbow grease can make the difference between satisfactory and stupendous, between meh and memorable.
Pierce, Co-Founder & CEO of Knak, shares his personal story of how he found his creative outlet in Marketing only to have it suppressed in B2B enterprise tech. He walks the B2B Forum audience how he got his creative groove back, and how Knak relies on creativity as a cornerstone of its Marketing. Now, Pierce is passionate about empowering B2B Marketers like you to be more creative.
Discover how to use your creativity to engage your audiences like never before… and find out how you can differentiate yourself from your competition to earn a place in their hearts… (and a big piece of their budget!!)
