Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Branding
Stories don’t compel people to buy. Conversations do. Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work. This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences so they ultimately buy from you versus the competition.
In this session, you’ll learn: