The Most Successful B2B Content Marketing Teams Do These Amazing Things… And You Should Too

Most B2B organizations produce content – blog posts, emails, social media, ad copy. But many B2B marketers have a hard time proving the value of their content marketing efforts.

The best B2B content marketing teams do things differently.

Successful teams build content marketing strategies that their leadership teams understand. They have the right people and processes in place to support their strategy. And they know exactly how to measure performance and share a clear picture with their leadership team.

Join us for this session where we’ll first zoom out to see exactly what the best content marketing teams do, then we’ll zoom in to show you how you can do it too!

You’ll learn:

• How to build a content marketing strategy that your leadership team loves (with templates!)
• How a few simple exercises can get your organization 100% aligned on your audience, positioning, and strategy (with examples!)
• How to really measure the success of your content marketing efforts and share a clear narrative with your leadership team (with tools!)