MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

The Most Successful B2B Content Marketing Teams Do These Amazing Things… And You Should Too

Day 2 - October 14 - 1:45 pm to 2:30 pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Most B2B organizations produce content – blog posts, emails, social media, ad copy. But many B2B marketers have a hard time proving the value of their content marketing efforts.

The best B2B content marketing teams do things differently.

Successful teams build content marketing strategies that their leadership teams understand. They have the right people and processes in place to support their strategy. And they know exactly how to measure performance and share a clear picture with their leadership team.

Join us for this session where we’ll first zoom out to see exactly what the best content marketing teams do, then we’ll zoom in to show you how you can do it too!

You’ll learn:

  • How to build a content marketing strategy that your leadership team loves (with templates!)
  • How a few simple exercises can get your organization 100% aligned on your audience, positioning, and strategy (with examples!)
  • How to really measure the success of your content marketing efforts and share a clear narrative with your leadership team (with tools!)

Speaker

Ryan Morgan

Digital Marketing Strategist
Swell Digital

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

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*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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