Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Topic: Content Marketing, Metrics and Measurement
Most B2B organizations produce content – blog posts, emails, social media, ad copy. But many B2B marketers have a hard time proving the value of their content marketing efforts.
The best B2B content marketing teams do things differently.
Successful teams build content marketing strategies that their leadership teams understand. They have the right people and processes in place to support their strategy. And they know exactly how to measure performance and share a clear picture with their leadership team.
Join us for this session where we’ll first zoom out to see exactly what the best content marketing teams do, then we’ll zoom in to show you how you can do it too!