The Emperor Has No Content Without Good Storytellers

The business of storytelling is not just about creating content. Storytelling is about collaborating with the best-fit voices who can tell your story better than you.

Sharing successful examples from SAP, Ursula Ringham will show you how to collaborate with B2B influencers to create innovative content across multiple mediums and channels. Content that engages your audience, creates demand, and tells a unified and integrated story.

You’ll learn:

• How to identify and engage good storytellers
• To connect the dots in your organization – sales/marketing/product/C-suite
• How to create Innovative, authentic content that drives campaign success