MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

The Emperor Has No Content Without Good Storytellers

Day 1 - October 13 - 11:55 am to 12:40 pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

The business of storytelling is not just about creating content. Storytelling is about collaborating with the best-fit voices who can tell your story better than you.

Sharing successful examples from SAP, Ursula Ringham will show you how to collaborate with B2B influencers to create innovative content across multiple mediums and channels. Content that engages your audience, creates demand, and tells a unified and integrated story.

You’ll learn:

  • How to identify and engage good storytellers
  • To connect the dots in your organization – sales/marketing/product/C-suite
  • How to create Innovative, authentic content that drives campaign success

Speaker

Ursula Ringham

Ursula Ringham

Head of Global Influencer Marketing
SAP

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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