MarketingProfs B2B Forum 2023

The Impact of Streaming B2B Video Networks

Day 2 - October 14 - 3:00pm to 3:45pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type:

Session Topic: Content Marketing, Demand Generation


The current size of the global video streaming market is around $473 billion, and growing fast. Needless to say, there’s an enormous audience and appetite for such content. This extends to the B2B world and yet, for many years, B2B organizations shied away from getting on board.

The reality is that B2B companies must embrace streaming video in order to better serve their buyers and be competitive today. Fortunately, they’re heading in the right direction: More than half of marketers expect to increase their spending in video this year! Is that you? Or could you use some help making the case to spend more?

Join Justin Levy for a discussion on the impact of streaming B2B video networks in modern times. He’ll show you examples of streaming B2B content and dive deep (case study!) into how Demandbase was able to be the first B2B brand to launch a streaming network, DBTV, with 75+ episodes across five shows in 2021 – and the impact it has had since. along with other examples of streaming B2B content).

You will learn:

  • Why every company has to become a media company
  • How organizations can use social, content and influencer campaigns to amplify the power of streaming content
  • How your team can be successful with streaming content

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