Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence
The singularity, a term coined by mathematician John von Neumann and popularized by Ray Kurzweil, is when artificial intelligence growth becomes uncontrollable and irreversible, resulting in dramatic changes to human civilization.
For marketers, with the advent of large language models and generative AI, the singularity is here. From marketing automation tools beginning to guess what leads are valuable, to Google Analytics telling us where to pay attention, to the latest generation tools creating content at massive scale, AI is infused in every part of our work. Yet marketers are profoundly unprepared for what’s happening right now and what’s just around the corner.
In this session, you’ll learn: