MarketingProfs B2B Forum 2023

The Marketing Singularity: How Marketers Should Prepare for AI

October 5 - 5:00pm to 5:45pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: Artificial Intelligence


The singularity, a term coined by mathematician John von Neumann and popularized by Ray Kurzweil, is when artificial intelligence growth becomes uncontrollable and irreversible, resulting in dramatic changes to human civilization.

For marketers, with the advent of large language models and generative AI, the singularity is here. From marketing automation tools beginning to guess what leads are valuable, to Google Analytics telling us where to pay attention, to the latest generation tools creating content at massive scale, AI is infused in every part of our work. Yet marketers are profoundly unprepared for what’s happening right now and what’s just around the corner.

In this session, you’ll learn:

  • Which AI technologies are here to stay
  • How AI is practically impacting key parts of marketing like SEO, social media, and content marketing
  • What specific tools and technologies you should focus on
  • Who’s going to lose their jobs and why
  • How to prepare your career and company for what’s next

Christopher S. Penn

Chief Data Scientist
Trust Insights

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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