MarketingProfs B2B Forum 2023

The Simple But Strategic Approach to SEO… And How to Measure It in GA4

October 5 - 11:40am to 12:25pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass

Session Type: Concurrent Session

Session Topic: SEO


Mixed signals. Conflicting advice. Strange suggestions. Welcome to the world of search! The land where opinions rule and best practices are never prioritized… but what if it’s all simpler than it seems?

Andy Crestodina will remove the mystery, giving you the direct approach to becoming more visible in search through a framework that actually makes sense. You’ll leave with notes, slides, and a head full of ideas you can act on right away.

Bonus: Everything discussed comes with a mini-measurement framework using another of marketing’s most vexing tools: Google Analytics 4. Yes, every attendee will witness a simple way to check performance in GA4.

In this session, you’ll learn:

  • When you should ignore SEO
  • If you really have a shot at that phrase
  • How you can optimize without sacrificing your visitors’ experiences

Andy Crestodina

Cofounder and CMO
Orbit Media

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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