The pandemic has accelerated digital transformation for B2B companies, impacting all areas of business. B2B marketers have responded by implementing new go-to-market opportunities that are:
Influence plays an important role in each of these three areas. And to help you understand how, in this session Lee will highlight new case studies of B2B brands that are leveraging influence in the “new world” of marketing.
Join Lee as he shares insights from B2B companies—including LinkedIn, SAP, and one of the largest telecommunications companies in the world—to help you with your own influence strategy.
At the end of this session, you will be able to…
Understand the most effective influencer engagement strategies
Choose the best influencer content marketing tactics, based on actual experience
Solve several of the most pressing B2B marketing problems by partnering with industry experts