Thought Leadership and Story-Finding: How to Generate a Constant Stream of Story Ideas to Engage Your Audience

Story-telling and story-finding are two different things. Join Author Rhea Wessel to learn how to find stories that position subject matter experts (SMEs) in your organization as the go-to experts in their niche.

Rhea will introduce you to The Story-Framing System she created and perform a live story-finding demonstration with a member of the audience to guide the group through generating a list of quality story ideas on the spot. The Story-Framing System helps you develop story ideas that are not blah blah content but are born from a thought-leadership niche. These are the stories that resonate with clients and can keep your SMEs in conversation with clients.

You’ll also discover how your comms team can operationalize writing thought-leadership materials by enabling your SMEs with story smarts—giving them a framework to succeed with the writing they do on their own.

Bonus: You’ll map your own ideas and understand how to generate a steady stream of story ideas to capture the attention of any audience: employees, clients, customers, suppliers, investors, or the media.

In this session, you’ll learn:

• The three steps to thought-leadership writing and the ingredients of a good piece of writing in that style
• How to create a list of story ideas born from your thought-leadership niche you can begin writing immediately and/or create for SMEs or members of your C-Suite
• How to operationalize creating your thought-leadership materials in cooperation with your SMEs