Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Storytelling
Story-telling and story-finding are two different things. Join Author Rhea Wessel to learn how to find stories that position subject matter experts (SMEs) in your organization as the go-to experts in their niche.
Rhea will introduce you to The Story-Framing System she created and perform a live story-finding demonstration with a member of the audience to guide the group through generating a list of quality story ideas on the spot. The Story-Framing System helps you develop story ideas that are not blah blah content but are born from a thought-leadership niche. These are the stories that resonate with clients and can keep your SMEs in conversation with clients.
You’ll also discover how your comms team can operationalize writing thought-leadership materials by enabling your SMEs with story smarts—giving them a framework to succeed with the writing they do on their own.
Bonus: You’ll map your own ideas and understand how to generate a steady stream of story ideas to capture the attention of any audience: employees, clients, customers, suppliers, investors, or the media.
In this session, you’ll learn: