MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

TikToks, Shorts, Explainers, Oh My! B2B Video Strategies for 2023, Presented by Vidyard

Day 1 - October 13 - 2:05 pm to 2:50 pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass, Spotlight Pass

The use of video by B2B marketing teams is exploding. From educational content for websites and inbound marketing to TikToks, YouTube Shorts, and other forms of social video, the opportunities are endless.

But where should you focus your efforts for the biggest bang?

Which channels drive meaningful engagement from B2B audiences?

Can B2B brands really use TikTok to generate new leads?

Discover answers to these questions and more as we smash that Like button on B2B video content strategies for 2023.

You’ll learn:

  • The latest trends in using video content to engage audiences across various digital channels
  • How B2B brands can use organic video content on TikTok, YouTube, and LinkedIn to generate more leads
  • How to connect your video content strategy to your lead generation

Speaker

Tyler Lessard

Chief Video Strategist, VP of Marketing
Vidyard

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

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*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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