MarketingProfs B2B Forum 2023

TikToks, Shorts, Explainers, Oh My! B2B Video Strategies for 2023, Presented by Vidyard

Day 1 - October 13 - 2:05pm to 2:50pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass

Session Type: Break

Session Topic: Content Marketing, Demand Generation


The use of video by B2B marketing teams is exploding. From educational content for websites and inbound marketing to TikToks, YouTube Shorts, and other forms of social video, the opportunities are endless.

But where should you focus your efforts for the biggest bang?

Which channels drive meaningful engagement from B2B audiences?

Can B2B brands really use TikTok to generate new leads?

Discover answers to these questions and more as we smash that Like button on B2B video content strategies for 2023.

You’ll learn:

  • The latest trends in using video content to engage audiences across various digital channels
  • How B2B brands can use organic video content on TikTok, YouTube, and LinkedIn to generate more leads
  • How to connect your video content strategy to your lead generation

Tyler Lessard

Chief Video Strategist, VP of Marketing
Vidyard

Sponsors That Change the Game

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