Unlocking Success: The CASH Framework for Sales and Marketing Harmony

Join A.Lee Judge for a game-changing session delving into the common challenges that prevent marketing and sales from working together effectively, such as poor communication, misaligned goals, incompatible software systems, and the thorny issue of attribution.

But we won’t stop there! You’ll explore the innovative CASH framework A. Lee Judge developed, which will provide you with practical and actionable strategies for creating a more effective relationship between these two essential teams.

By the end of this session, you’ll leave feeling inspired and equipped with the tools you need to take your marketing and sales efforts to the next level. Don’t miss this incredible opportunity to transform your organization’s bottom line!

In this session, you’ll learn:

• How marketing can win the respect of sales
• Why sales needs marketing more than before
• How the sales funnel no longer only belongs to sales
• Insights on the modern customer journey
• A framework to apply to your sales and marketing alignment