Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Sales Enablement
Join A.Lee Judge for a game-changing session delving into the common challenges that prevent marketing and sales from working together effectively, such as poor communication, misaligned goals, incompatible software systems, and the thorny issue of attribution.
But we won’t stop there! You’ll explore the innovative CASH framework A. Lee Judge developed, which will provide you with practical and actionable strategies for creating a more effective relationship between these two essential teams.
By the end of this session, you’ll leave feeling inspired and equipped with the tools you need to take your marketing and sales efforts to the next level. Don’t miss this incredible opportunity to transform your organization’s bottom line!
In this session, you’ll learn: