MarketingProfs B2B Forum 2023

Data Privacy and Compliance for Marketing Professionals

Day 1 - April 6 - 1:40pm to 2:15pm

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Privacy is one of the business world’s hottest topics. And every organization—globally—will need to make changes to adhere to new laws, legislations, and restrictions rolling out by both platforms and governments. For many, these changes will bring a lot of questions and concerns… Can my business operate in the same way and continue to grow? How much will it cost me? During this talk, you’ll navigate these privacy challenges, with emphasis on how we can be better marketers, specialists, and leaders.

You’ll learn:

• A better understanding of the data you have. Where does the data comes from? Who owns it? How are you using it?

• The process of understanding data use by customers and data vendors to ensure compliance

• Key Global Data Regulations and Privacy policies and stay abreast of changes

Nicole DeMaise

Chief Legal Officer
Demyst

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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