MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Who is Your Customer? Capturing (and Maintaining) the Data Points That Matter, Presented by Validity

Day 2 - October 14 - 12:50 pm to 1:35 pm

Pass Type: All Access Pass, Conference Only Pass, Live Stream Pass, Spotlight Pass

As B2B marketers, we have a high standard for personalization and data-driven campaigns. But with thousands (even millions) of new data points flowing into your database every day, the potential for “bad data” to de-rail your marketing efforts, muddy your reports, and cloud your view of your ideal customer profile (ICP) has never been higher.

Join us for this session for the tactical tips you need to:

  • Effectively profile your data, identify reporting vulnerabilities, and pinpoint opportunity areas for your sales teams
  • Prioritize and capture the data points that matter to your business, and your campaigns
  • Manage and maintain your CRM to combat “data decay” and build healthy, effective lists and segments

Speaker

Andrew Fragias

Product Manager
Validity

Sponsors That Change the Game

Title

Knak

Platinum

BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
Cvent
Litmus

Media Partners

Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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