MarketingProfs B2B Forum 2023

Who is Your Customer? Capturing (and Maintaining) the Data Points That Matter, Presented by Validity

Day 2 - October 14 - 12:50pm to 1:35pm

Pass Type: All Access Pass, Conference Only Pass, Livestream Lite Pass, Livestream Pass

Session Type:

Session Topic: Metrics and Measurement


As B2B marketers, we have a high standard for personalization and data-driven campaigns. But with thousands (even millions) of new data points flowing into your database every day, the potential for “bad data” to de-rail your marketing efforts, muddy your reports, and cloud your view of your ideal customer profile (ICP) has never been higher.

Join us for this session for the tactical tips you need to:

  • Effectively profile your data, identify reporting vulnerabilities, and pinpoint opportunity areas for your sales teams
  • Prioritize and capture the data points that matter to your business, and your campaigns
  • Manage and maintain your CRM to combat “data decay” and build healthy, effective lists and segments

Andrew Fragias

Product Manager
Validity

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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