MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Who is Your Customer? Capturing (and Maintaining) the Data Points That Matter, Presented by Validity

Day 2 - October 14 - 12:50 pm to 1:35 pm

Pass Type: All Access Pass, Conference Only Pass, Live Stream Pass, Spotlight Pass

As B2B marketers, we have a high standard for personalization and data-driven campaigns. But with thousands (even millions) of new data points flowing into your database every day, the potential for “bad data” to de-rail your marketing efforts, muddy your reports, and cloud your view of your ideal customer profile (ICP) has never been higher.

Join us for this session for the tactical tips you need to:

  • Effectively profile your data, identify reporting vulnerabilities, and pinpoint opportunity areas for your sales teams
  • Prioritize and capture the data points that matter to your business, and your campaigns
  • Manage and maintain your CRM to combat “data decay” and build healthy, effective lists and segments


Andrew Fragias

Product Manager

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