Who is Your Customer? Capturing (and Maintaining) the Data Points That Matter, Presented by Validity

As B2B marketers, we have a high standard for personalization and data-driven campaigns. But with thousands (even millions) of new data points flowing into your database every day, the potential for “bad data” to de-rail your marketing efforts, muddy your reports, and cloud your view of your ideal customer profile (ICP) has never been higher.

Join us for this session for the tactical tips you need to:

• Effectively profile your data, identify reporting vulnerabilities, and pinpoint opportunity areas for your sales teams
• Prioritize and capture the data points that matter to your business, and your campaigns
• Manage and maintain your CRM to combat “data decay” and build healthy, effective lists and segments

Speaker

Andrew Fragias

Product Manager
Validity