MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Why Marketers are Prioritizing Engagement as a Measurable KPI, Presented by Selling Simplified

Day 1 - April 6 - 3:15 pm to 3:50 pm

Pass Type:

These days, ROI isn’t the only key performance indicator when it comes to measuring campaign performance. Because marketers have been increasingly looking to buyer engagement in order to get the most accurate view of the buyer journey as a whole. But what’s the best way to both measure—and use—your engagement data off and on your website, across platforms, buying committees, and within the context of the sales cycle? In this session, SSG’s VP of Marketing Rachael Ferranti will unpack the importance of this key measurement and how this critical KPI reflects your overall pipeline.

You’ll learn:

  • How to view engagement as a KPI vs. a vague concept
  • How to make engagement a concrete KPI of its own
  • Why engagement provides the most accurate pulse on your buyer journey

Speaker

Rachael Ferranti

VP of Marketing
SSG Corp

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625