MarketingProfs B2B Forum 2023

Why Marketers are Prioritizing Engagement as a Measurable KPI, Presented by Selling Simplified

Day 1 - April 6 - 3:15pm to 3:50pm

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Session Type:

Session Topic: Customer Experience, Demand Generation, Metrics and Measurement, Strategy and Planning


These days, ROI isn’t the only key performance indicator when it comes to measuring campaign performance. Because marketers have been increasingly looking to buyer engagement in order to get the most accurate view of the buyer journey as a whole. But what’s the best way to both measure—and use—your engagement data off and on your website, across platforms, buying committees, and within the context of the sales cycle? In this session, SSG’s VP of Marketing Rachael Ferranti will unpack the importance of this key measurement and how this critical KPI reflects your overall pipeline.

You’ll learn:

  • How to view engagement as a KPI vs. a vague concept
  • How to make engagement a concrete KPI of its own
  • Why engagement provides the most accurate pulse on your buyer journey

Rachael Ferranti

VP of Marketing
SSG Corp

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