Pass Type: All Access Pass
Session Type: Workshop
Session Topic: Demand Generation
Date: October 12
Time: 9:00am-4:00pm ET (hour lunch break)
Price: Included with an All-Access pass or register for just this workshop (does not include access to the regular conference)
Overview
Demand generation and marketing automation are two powerful elements of a smart marketer’s plan for B2B success. And the good news is, getting the best results from them doesn’t require magic—just good science!
With behavioral psychology-based evidence, real-life examples, and hands-on activities you’ll learn how to trigger the desired action at each step of your marketing and sales relationship. You’ll gain insights into the buyer’s purchase formula; the four stages of lifecycle marketing; and planning effective and profitable automation. This live, interactive workshop from MarketingProfs will help you decode your buyers’ brains so you can create your best demand gen programs ever!
In this workshop, you’ll learn:
What’s Included: