Workshop—Attract, Nurture, Sell: Demand Generation

Date: October 12
Time: 9:00am-4:00pm ET (hour lunch break)
Price: Included with an All-Access pass  or register for just this workshop (does not include access to the regular conference)

Overview

Demand generation and marketing automation are two powerful elements of a smart marketer’s plan for B2B success. And the good news is, getting the best results from them doesn’t require magic—just good science!

With behavioral psychology-based evidence, real-life examples, and hands-on activities you’ll learn how to trigger the desired action at each step of your marketing and sales relationship. You’ll gain insights into the buyer’s purchase formula; the four stages of lifecycle marketing; and planning effective and profitable automation. This live, interactive workshop from MarketingProfs will help you decode your buyers’ brains so you can create your best demand gen programs ever! 

In this workshop, you’ll learn:

• How to combine marketing automation, buyer psychology, and content for demand gen success
• How to identify and use the right type of content for three types of campaigns that will help your organization attract, nurture, and sell to prospects and customers
• Determine the right KPIs for tracking and how to set up your demand generation dashboard
• How and why lead magnets work for you 
• Three types of “nurture”
• How to turn an offer into a sale
• The difference between a “sales campaign” and a “sales pipeline”
• Selling after the sale

What’s Included:

• Six hours of in-person instructor interaction, hands-on exercises, and peer collaboration
• Companion e-learning designed to augment and reinforce what you learn in the classroom
• A comprehensive workbook filled with in-class activities and important learnings
• A quick-reference job aid, so key takeaways are at the ready
• MarketingProfs Certification upon completion of workshop and supplemental coursework