MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Workshop—Attract, Nurture, Sell: Demand Generation

Workshop Day - October 12 - 9:00 am to 4:00 pm

Pass Type: All Access Pass

Date: October 12
Time: 9:00am-4:00pm ET (hour lunch break)
Price: Included with an All-Access pass  or register for just this workshop (does not include access to the regular conference)


Demand generation and marketing automation are two powerful elements of a smart marketer’s plan for B2B success. And the good news is, getting the best results from them doesn’t require magic—just good science!

With behavioral psychology-based evidence, real-life examples, and hands-on activities you’ll learn how to trigger the desired action at each step of your marketing and sales relationship. You’ll gain insights into the buyer’s purchase formula; the four stages of lifecycle marketing; and planning effective and profitable automation. This live, interactive workshop from MarketingProfs will help you decode your buyers’ brains so you can create your best demand gen programs ever! 

In this workshop, you’ll learn:

  • How to combine marketing automation, buyer psychology, and content for demand gen success
  • How to identify and use the right type of content for three types of campaigns that will help your organization attract, nurture, and sell to prospects and customers
  • Determine the right KPIs for tracking and how to set up your demand generation dashboard
  • How and why lead magnets work for you 
  • Three types of “nurture”
  • How to turn an offer into a sale
  • The difference between a “sales campaign” and a “sales pipeline”
  • Selling after the sale

What’s Included:

  • Six hours of in-person instructor interaction, hands-on exercises, and peer collaboration
  • Companion e-learning designed to augment and reinforce what you learn in the classroom
  • A comprehensive workbook filled with in-class activities and important learnings
  • A quick-reference job aid, so key takeaways are at the ready
  • MarketingProfs Certification upon completion of workshop and supplemental coursework


Kenda Macdonald

Automation Ninjas

Sponsors That Change the Game








American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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