MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Workshop—Marketing Measurement and Analytics

Workshop Day - October 12 - 9:00 am to 4:00 pm

Pass Type: All Access Pass

Date: October 12
Time: 9:00am-4:00pm ET (hour lunch break)
Price: Included with an All-Access pass or register for just this workshop (does not include access to the regular conference)

Overview

Marketers want few things more than proof that what we’re doing is working. And yet, we struggle mightily with even the basics of effective B2B marketing measurement. In this workshop with TrustInsights.ai CEO Katie Robbert and Chief Data Scientist Christopher Penn, you’ll tackle measurement head on with the scientific method. When used properly, you’ll amplify the effects of what’s working, leave behind what isn’t working, and most importantly, be able to tell the difference between the two.

You’ll learn:

  • How the scientific method applies to B2B marketing
    Why measurement breaks down so much for B2B marketers
    What steps to take to ensure your marketing measurement is providing good data
    How to build an action plan to realign your measurement strategy with best practices

What’s Included:

  • Six hours of in-person instructor interaction, hands-on exercises, and peer collaboration
  • Companion e-learning designed to augment and reinforce what you learn in the classroom
  • A comprehensive workbook filled with in-class activities and important learnings
  • A quick-reference job aid, so key takeaways are at the ready

Prerequisites and Requirements:


Speakers

Christopher S. Penn

Chief Data Scientist
Trust Insights, Inc.

Katie Robbert

Co-founder, CEO
Trust Insights, Inc.

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap
MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

To learn more about applying your learning to AMA certification or to claim your credits, click here.

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