MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Workshop — Aligning the Twin Hearts: Marketing and Sales

Date: October 12
Time: 9:00am-4:00pm ET (hour lunch break)
Price: Included with an All-Access pass


Want to increase your revenue? Align your marketing and sales efforts!

With this interactive workshop, you’ll learn about lead qualifications, getting buy-in from sales and management, and content mapping. Learn to think like a salesperson and close the gap between sales and marketing – once and for all!

You’ll walk away with a three-part sales plan, knowledge of how to optimize the flow of your plan, and some tips and tricks for creating and presenting your plan. You’ll even discover how to keep your sales enablement going with Martech stack and sales stack integrations, and how to ensure continuous collaboration and communications. 

In this full-day workshop, you’ll learn how to:

  • Align marketing with sales  
  • Plan using sales persona writing and intelligence gathering
  • Build a three-part Sales Enablement Plan
  • Implement, measure, and access your sales enablement plan and dashboard

What’s Included:

  • Six hours of in-person instructor interaction, hands-on exercises, and peer collaboration
  • Companion e-learning designed to augment and reinforce what you learn in the classroom
  • A comprehensive workbook filled with in-class activities and important learnings
  • A quick-reference job aid, so key takeaways are at the ready


Pam Didner

Pam Didner

B2B and Tech Marketing Consultant, Author, Speaker

Sponsors That Change the Game






MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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