MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Workshop—The Math (and Magic!) of Story

Workshop Day - October 12 - 9:00 am to 4:00 pm

Pass Type:

Date: October 12
Time: 9:00am-4:00pm ET (hour lunch break)
Price: Included with an All-Access pass


I know, it doesn’t add up, does it? Math + storytelling. Like oil + water. But there are logical sequences in storytelling. Hidden codes. Formulas that will unlock your ability to find, craft, and share enchanting stories. In this workshop, we’ll explore the timelessness magic that creates compelling stories, plus we’ll discover vaults of secret knowledge hidden in your own experience that will help you bring forth stories worth telling, worth reading, and worth hearing.

You’ll learn:

  • The secret spell (your Expecto Patronum) hidden inside every successful story (and how to make it compute for your audience)
  • How to take one story and proliferate multiple stories with the power of perspective
  • How to match every story to each unique selling situation 
  • How B2B can meet the world’s hunger for purpose, authenticity, and meaning (and how to bring forth these elements in your stories)
  • And finally, tweaks and tips to make your magic incantations crackle with life!

What’s Included

  • 5.5 hour in-person, interactive workshop
  • Related supplemental online coursework available prior to and for up to 60 days after workshop
  • MarketingProfs Certification upon completion of workshop and supplemental coursework


Bobby Lehew

Chief Content Officer

Sponsors That Change the Game







Media Partners

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MarketingProfs B2B Forum

*IN-PERSON Terms and Conditions 

*IN-PERSON Health & Safety

*IN-PERSON & Online Code of Conduct

*ONLINE CANCELLATION POLICY: Every paid online ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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