Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Customer Experience
You may have a wonderfully organized and logical sales funnel that moves the customer from awareness to purchase. Sometimes, though, journeys don’t go as planned.
Customers may veer off your chosen route, start questioning their decision, re-evaluate their requirements, or even be tempted to travel elsewhere. They may do this without you even knowing.
Join Paul Ince to look at the dynamic pathways a B2B customer can take and how you can plan your content strategy around them so there’s always something of value for your customer, whichever direction they travel. Oh, and you’ll also find out what this has to do with flamingos.
In this session, you’ll learn: