We’re kind of known for our shenanigans.
Great conference experiences aren’t just about the incredible sessions and speakers.
What makes a conference something more—what you remember long after you’ve unpacked your suitcase—are the moments.
Or, as we like to do it, the shenanigans.
The immersive shenanigans that convince you you’re right where you’re supposed to be.
This is your chance! To make new friends. To embrace big ideas. To fearlessly discover how all these new friends and skills will take your day-to-day to someplace brand new.
Here’s a peek at the shenanigans we have planned for you surrounding the sessions at MarketingProfs B2B Forum.
Monday, November 17, 2025 | 5:00 – 6:00pm
Are you traveling solo? Or is this your first time to the MarketingProfs B2B Marketing Forum and you aren’t sure what to expect?
Then don’t miss this inclusive kick-off event!
Join the MarketingProfs team to discover the ins, the outs, and all the in-betweens of the event so you can make the most of your time at B2B Forum.
Plus you’ll meet other solo travelers and newbies, giving you the time and space to get a jumpstart on creating new connections.
Space is limited; first come, first served.
Monday, November 17, 2025 | 6:00 – 7:30pm
Being in a dedicated space with our favorite B2B marketers feels like coming home to us. We want you to feel the same.
Join us Monday evening as we kick off the 2025 MarketingProfs B2B Forum at our Welcome Home party with the entire gang—you, us, and our incredible sponsors.
This is your chance to get settled in, reunite with old friends, or meet brand new besties in your B2B community. Get acclimated and amped for the learning and inspiration to come!
Tuesday, November 18, 2025 | 6:45 – 7:45am
Does the thought of running along the harbor on a crisp autumn morning sound like your thing?
Then lace up your running shoes and join marketing friends and fellow running enthusiasts for a morning fun run to get energized for another day of learning. All paces welcome!
Gather at 6:30 a.m. to fill out release forms.
Tuesday, November 18, 2025 | 5:45 – 7:30pm
Gather ’round for B2B Friendsgiving—a celebration of shared stories, fresh ideas, and our time together in Boston.
With festive vibes, great buzz, and even better company, it’s the perfect way to cap off the day.
Come hungry for connection, conversation… and maybe a cider or three.
Tuesday, November 18, 2025 | 8:00 – 10:30pm | Laugh Boston
Warm up those vocal chords, because the stage is calling your name… for karaoke at Laugh Boston!
Bust out your favorite tune with your new B2B besties or just sing along from the crowd.
Located just across the street from the event. Drink tickets and snacks will be provided.
Wednesday, November 19, 2025 | 7:00 – 8:15am
Want to explore the waterfront neighborhood just outside the Omni’s front door? Want to experience Boston on foot? Want to grab some hashtaggable photos of your #mpb2b event experience
Catch this B2B Forum favorite, back again for another year!
Join video pioneer, book author, angel investor, and MarketingProfs friend Steve Garfield on an early-morning photo walk through Boston’s beautiful, always-evolving Seaport District.
Wednesday, November 19, 2025 | 6:45 – 7:30am
Join us for an all-levels Vinyasa flow. No experience needed. We’ll have yoga mats for the first 30 people; we recommend bringing a hotel towel as a backup in case you don’t get a mat.
Wednesday, November 19, 2025 | 5:00 – 6:00pm
We miss you already. But don’t say goodbye just yet… join your fellow marketers for one final gathering.
Reminisce about all you learned, all you loved, and all the ways you’re going to grow your marketing, your career, and your new relationships for a future in the making.
Exchange of hugs and LinkedIn info is highly recommended, but not required.
