Chief Content Officer
commonsku
Bobby Lehew is Chief Content Officer at commonsku, where he leads education and content initiatives. A recognized leader in AI for marketing and storytelling, Bobby speaks nationally on how marketers can harness AI to discover, shape, and sell better stories.
Bobby hosts the skucast podcast—350+ episodes featuring conversations with world-class marketers and authors including Seth Godin, Ann Handley, and Michael Bungay Stanier. He is also the editor of The AI Promo Brief, a definitive AI resource for marketers, and trends newsletter The Backpack.
A 30-year industry veteran, Bobby previously spent 25 years at Robyn, rising from the warehouse to CEO and earning recognition on Inc. Magazine’s 5,000 Fastest-Growing Companies list three consecutive years. He’s a co-founder of PromoKitchen, a nonprofit focused on education and mentorship.
Bobby believes everyone has a story—and every story has an audience. His life’s work is connecting the two.
