Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Measurement & Analytics
The fundamentals that drive B2B decisions haven’t changed—yet somewhere along the way, marketers have traded creativity for clicks, strategy for automation, and connection for optimization. Hyper-targeting promised efficiency, but reduced rich brand experiences to bland, context-free impressions.
In a world where marketing has become a media math exercise, it’s time to reclaim the bold ideas and human insight that truly move markets.
In this session, you’ll learn:
