AI and Copyright: The Risks No One’s Talking About (And How to Keep Your Brand Out of Trouble)

AI feels like a marketer’s dream: instant copy, endless visuals, and personalization that scales. But beneath the surface is a legal mess waiting to sink your brand. And it’s not a question of if, but when.

Here’s the plot twist: even judges can’t agree on what counts as fair use. Disney’s in court. Reuters is in court. Authors are in court. If the biggest names in media are drawing legal lines in the sand, marketers need to pay close attention to where they’re walking.

In this fast-paced, story-packed session, Kerry O’Shea Gorgone will cut through the confusion and spotlight the hidden risks AI brings to your marketing. You’ll leave with a practical five-step plan to protect your brand, your budget, and your reputation without putting the brakes on innovation.

After this session, you’ll be ready to:

• Sniff out copyright red flags in AI tools before legal (or the press) finds them for you
• Ask vendors the awkward-but-essential questions about their training data
• Add a quick copyright gut-check to your creative approvals without slowing things down
• Prep a crisis-ready holding statement (because silence isn’t a strategy)
• Flip your AI compliance into a trust-building brand story

Because moving fast is great, unless you’re running straight into a lawsuit.