Looking to get up-to-speed fast? Join us for a full-day B2B marketing workshop with an All-Access Pass to B2B Forum.
The workshop day (November 4) includes your choice of one workshop where you’ll experience:
A continental breakfast, refreshment breaks, and lunch are provided for all workshop participants. Due to the interactive nature of workshops, they are not available on demand.
Led by Pam Didner
Learn how to turn insights into a clear marketing strategy, balance short-term performance with long-term growth, and confidently communicate your plan to executives and stakeholders. Work through real-world scenarios, apply proven templates, and pressure-test your plan.
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Led by Andy Crestodina
Learn AI frameworks for content marketing and B2B lead generation, including step-by-step walkthroughs for persona development and application, conversion optimization audits, SEO recommendations, and content strategy. Then build your own custom GPTs.
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Led by Zontee Hou
Simplify your data approach with a practical, data-driven plan that leads to actionable marketing insights. Zontee Hou will help you build a strategic foundation, leverage AI to uncover meaningful patterns, and make data-supported decisions that give your team’s work a positive business impact.
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Led by Bobby Lehew
Learn how to capture your story, then find and use the right voice to convey authenticity. Discover vaults of secret knowledge hidden in your own experience that will help you bring forth stories worth telling, worth reading, worth hearing—and that sell.
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Led by Paul Ince
Learn how to create an updated map of the journey your customers will take and the behaviors that determine the routes that get them there, plus plan the type of content that helps your customers move regardless of the direction they travel.
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