AI for B2B Lead Generation: Frameworks, Prompts, and Custom GPTs

There are many ways to use AI, and many of them are focused on speed. But your real advantage is using AI to improve performance: stronger insights, higher-quality content, and better lead generation results.

In this session, Andy Crestodina, co-founder and CMO of Orbit Media, will walk through a practical, end-to-end approach to AI in B2B marketing—then show you how to turn that approach into repeatable tools with custom GPTs. 

You’ll learn AI frameworks for content marketing (from creation to promotion to measurement) and B2B lead generation, including step-by-step walkthroughs for persona development and application, conversion optimization audits, SEO recommendations, and content strategy.

Then we’ll go beyond one-off prompts by building your very own custom GPTs. You’ll train it to deliver consistent, role-specific guidance using instructions, memory, and uploaded data.

In This Workshop, You’ll Learn:

• A full-funnel AI framework for lead generation, from the top to the bottom
• A full-cycle AI framework for content marketing, from creation to promotion to measurement
• How to build custom GPTs that standardize quality and support your entire team

What’s Included:

• 5 hours of in-person instruction, discussion, and Q&A with Andy Crestodina
• Hands-on exercises and guided peer discussions in a digital workbook
• A reusable set of prompts to support the marketing tactics you care about most
• A clear framework and practical examples

You’ll need:

• Access to uploading files and creating automations with your AI tool. This is usually a paid subscription. 

You Should Attend If You:

• Are a marketer with an active content marketing program (e.g., a blog, a newsletter, social accounts)
• Are a marketer from a brand with lead generation goals
• Are a marketing practitioner who has access to GA4 and a ChatGPT Plus account or a similar AI tool that allows you to upload files and create automations

This is a LIVE, in-person workshop and will not be recorded or streamed.

REGISTER NOW>>