President
Target Marketing of Santa Barbara
JimSterne
Jim Sterne sold business computers to first time buyers in the 1980s, consulted and keynoted on online marketing in the 1990s, founded a conference and a professional association on digital analytics in the 2000s, and now advises companies on the adoption of generative AI.
His thirteen books on Internet marketing and customer service include Artificial Intelligence for Marketing: Practical Applications and The New Science of Customer Relationships: Delivering on the One-to-One Promise with AI.
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