Chief Evangelist
SparkToro
amandanat
Amanda Natividad is chief evangelist at audience research startup SparkToro. She writes The Menu, a marketing newsletter with over 16,000 subscribers, and created Content Marketing 201, a top-rated Maven course. She has spoken at AdWorld, MozCon, and SaaStock, and guest-lectured at Columbia Business School, Cornell University, and the University of Washington.
A former journalist at GigaOm and test kitchen cook at the Los Angeles Times, she later led marketing at acquired startups and built Fitbit’s B2B content program.
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