The Executive Buy-In Playbook: Getting CEOs, CFOs, and CROs to Say “Yes” to Your Marketing Program

Executive stakeholders evaluate your program through a different lens: growth trajectory (CEO), capital efficiency and predictability (CFO), pipeline quality and sales adoption (CRO), and risk and repeatability (Board/PE). Get a practical framework to win executive buy-in faster—without a 30-slide pitch deck.

Katie Roudabush will show you how to translate marketing into executive outcomes; pre-wire decisions with options and tradeoffs; and build a quick pitch (with backup proof points) that secures budget, headcount, and overall buy-in.

In Katie’s session, you’ll explore and get:

• A simple executive stakeholder map (CEO/CFO/CRO/Board) with the messages, metrics, and risks each one cares about most
• A fill-in-the-blank Exec Buy-In Brief template to justify your program in a five-minute read (problem, bet, model, proof, controls, ask)
• A set of talk tracks and proof strategies to handle common exec objections (attribution, “we already tried that” reactions, short-term pressure, budget cuts, and sales follow-through)

Get your B2B Forum ticket now!