The Multi-Channel Orchestration Playbook: How to Build Demand Gen Programs That Actually Drive Revenue

Most B2B marketers are running multi-channel campaigns—but they’re not orchestrated programs. Each channel has its own goals, metrics, and timeline. The result? Wasted budget, confused buyers, and leadership questioning marketing’s impact.

Dina Otero will give you a four-decision framework for designing demand generation programs in which channels amplify one another, enabling you to draw a direct line from campaign to pipeline to revenue. Whether you’re managing a lean team or sophisticated martech stack, this framework helps you move from reporting activity to proving impact—positioning you as a strategic revenue driver.

In Dina’s session, you’ll learn:

• A strategic framework for selecting and sequencing channels based on revenue outcomes and buyer journey stage—not habit
• Real orchestration playbooks spanning CTV, ABM, webinars, direct mail, and sales enablement that show how each touchpoint builds on the last
• A measurement model that tracks channel health, program performance, and revenue impact—so you can prove marketing’s contribution

Get your B2B Forum ticket now!